Hey there cola hearted woman
Come and drink from my loving cup
It will melt your cola heart babe,
Cause it is filled with 7up
7up embarked on the Uncola approach with its ads starting about 1970. They went straight for the youth (that would be US!) with its commercials featuring bright lights, rock and roll, and promises of romance.
The one featuring the can light stuck vividly in my mind.
My oldest brother's wife actually bought me one of the dancing filament 7up lights. I was mesmerized by its rapid flickering, particularly in a dark bedroom with WLS on the radio.
The flickering filament wouldn't last very long before burning out. And, they were expensive to replace. So most 7up can lights, mine included, ended up with regular bulbs in them.
I was recently delighted to find under my house (built in 1972) a 7up can that looks exactly like the one in the illustration. Perhaps I'll turn it into a lamp someday.
Oh, and here's the commercial! (Thanks, RetroJunk!)
Comments (15)
WLS, now that brings back memories. I lived in the middle of the state of Tennessee, and about an hour after dark, when all the local stations had signed off and the airwaves settled down, WLS would come through. Dick Biondi was so much fun!
Posted by bdf | February 6, 2007 6:06 PM
Posted on February 6, 2007 18:06
Oh my gosh! I can't believe you have a picture of that 7up flicker light! I had one of those, and was trying hard to find a picture of it last year! Thank you so much. I think I got that around the same time I got my Foot Rug! Remember those? It was a throw rug shaped like a foot. Mine was lime green. Fun memories!
Posted by Rhonda | April 11, 2007 7:34 PM
Posted on April 11, 2007 19:34
I have been looking for one of those green 7up flicker bulbs for years. I have the can, but without the bulb it's not the same.
Posted by Clarke | May 5, 2007 12:00 AM
Posted on May 5, 2007 00:00
The 7Up flicker light was sold for $4.00 each here in Tulsa in 1970-71. Our late night movie host, Dr. Mazeppa Pompazoidi, was the most visible pitchman. I've got a movie of the "cola hearted woman" commercial and pics of Mazeppa with the "Gizzer Blinkie", as he called it on the linked page.
Posted by Mike Ransom | May 30, 2007 1:42 PM
Posted on May 30, 2007 13:42
By the way, I have found 7Up lights on eBay, and incredibly, the flicker bulbs are intact after all these years. I gave one to Mazeppa a few years ago--who deserves one more than he?
Posted by Mike Ransom | May 30, 2007 1:48 PM
Posted on May 30, 2007 13:48
Now, If I had the 7-up lamp AND a working model of the Panasonic 8-track that looked like a bomb detonator
in primary colors(mine was blue), I could die a happy man......oh, and remember those cheesy speaker looking cabinets you attached
to the stereo for cheap light show syncronization?
Windows media player owes that company royalties big time!
Posted by Scott | July 12, 2007 6:26 PM
Posted on July 12, 2007 18:26
Now what I'D LIKE is a video of the commercial - complete with the 'theme' song - which has been playing in my head for about 40 yrs now......
Been searching all the video sites for it - no luck so far - if anyone finds it, feel free to email me the link. Would be greatly appreciated
cntrailriderREMOVE@msn.com
thanks
Steve in El Paso
Posted by steve | August 26, 2007 4:03 AM
Posted on August 26, 2007 04:03
Ask, and ye shall receive!
Posted by Ron Enderland | August 26, 2007 10:49 AM
Posted on August 26, 2007 10:49
that's it! that's the song I've been trying to find
I thought it was done by The Cyrkle (Red Rubber Ball), but not....
anyone have any idea who did that 7-Up song with that flickering can? know how to get a copy of the song, who it was by, etc?
those do seem to be the words....
Posted by Btbp | November 8, 2007 12:09 AM
Posted on November 8, 2007 00:09
uh, just saw the other comments, and all the info about where to find the song - thanks a lot for that!
not sure why I didn't see it at first.....
but....am still keen to know who it was done by, if anyone famous
like steve, I've been searching for this for years
Posted by Btbp | November 8, 2007 12:19 AM
Posted on November 8, 2007 00:19
Hey everyone, that 7up bulb was developed by my Uncle (Kyp-Go Inc).
Currently Kyp-Go Inc. has reemerged and is producing the flicker bulbs. They are now new and improved. Come in different sizes and last longer than a regular light bulb.
You can see them here: http://www.kyp-go.com/default.htm
Posted by Donny | November 13, 2007 5:43 PM
Posted on November 13, 2007 17:43
(His looks like something you would find in a Spencers store. I didn't have one of these. I did have Psychedelic lights, but not this one.
Posted by Rivers End | April 25, 2009 6:07 PM
Posted on April 25, 2009 18:07
Hi, I would also like to find this theme song! (the messages with the links seem to be gone now...) This was also a favourite ad of mine. Could the ad be emailed to me? This was the only site which references it...
Thanks!
Posted by Archie | August 25, 2009 8:37 PM
Posted on August 25, 2009 20:37
Sorry, Archie. Obviously some completely unjoyous corporate granite-head decided that a 40-year old commercial might contain a copyright violation :(
Posted by Ron Enderland | August 26, 2009 6:26 AM
Posted on August 26, 2009 06:26
Does anyone know what these are worth? I STILL HAVE MINE!!! and I was wondering how much it was worth?
Posted by Thomas | June 18, 2010 1:53 PM
Posted on June 18, 2010 13:53