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The Seven Up Candy Bar

Seven Up BarThere was a company in St. Paul, Minnesota called the Trudeau Candy Company. It began marketing a candy bar (I never found out when) called the Seven Up Bar. I have no idea how they managed to avoid being sued by a certain soft drink manufacturer.

Anyhow, in 1951, the Trudeau Candy Company was bought out by Pearson's Candy Company. They continued to market the unique candy bar at least until the 1970's. Then it was gone.

The Seven Up bar was an incredible confection. It consisted of seven individual compartments coated in delicious milk chocolate. The seven compartments were stocked with the folowing fillings: cherry, coconut, caramel, fudge, jelly, maple, and Brazil nut.

It was incredible. Part of its appeal was that it wasn't sold just anywhere. In my hometown of Miami, Oklahoma, dad had to drive to a certain store that sold the delicious treat to get one for mom. As I recall, it also had a premium price.

Under those circumstances, I didn't get to eat that many of them. But the ones I DID eat were heaven. The jelly was the best part, and, of course, it would be saved for last.

I didn't always remember where it was in the arrangement of cubicles, so a test bite might have to be performed.

Here's to a unique, long-gone delight: the Seven Up Bar.

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Comments (6)

Paul:

I remember these. I only had three but they stuck in my mind. I once described them to a friend but she did believe me. I found the Seven Up bar in a vending machine in a hotel vending machine (I believe in San Francisco). After eating the first one I bought out the other two from the machine. When I got back home I looked around in all the stores for them but never found any.

Don:

I had quite a few of these as a kid from the small town of Wadena, Minnesota. I'd save up my money and buy them from "the little store" in my neighborhood. Yeah, the jelly part was the best.

Jan:

I remember these, they were one of my favorites. I used to buy then all the time and when I tell people about them now, they say they've never heard of them.

I just discovered this post about the Seven-Up bar and had to chime in. My mother actually worked for the original candymaker in St. Paul. It was 1945, and she was a single 25-year-old. The owner asked her to go into business with him, but she was shy and turned him down, happy to stay on the candy line instead. Soon after, she moved to California and had to quit her job, but she has very fond memories of that time and was proud of the Seven-Up bar.

HI:

They were not sued by Sevenn-Up because the company was bought by they sevenn-Up company holding rights to the name

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This page contains a single entry from the blog posted on November 30, 2006 12:27 AM.

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