There was a company in St. Paul, Minnesota called the Trudeau Candy Company. It began marketing a candy bar (I never found out when) called the Seven Up Bar. I have no idea how they managed to avoid being sued by a certain soft drink manufacturer.
Anyhow, in 1951, the Trudeau Candy Company was bought out by Pearson's Candy Company. They continued to market the unique candy bar at least until the 1970's. Then it was gone.
The Seven Up bar was an incredible confection. It consisted of seven individual compartments coated in delicious milk chocolate. The seven compartments were stocked with the folowing fillings: cherry, coconut, caramel, fudge, jelly, maple, and Brazil nut.
It was incredible. Part of its appeal was that it wasn't sold just anywhere. In my hometown of Miami, Oklahoma, dad had to drive to a certain store that sold the delicious treat to get one for mom. As I recall, it also had a premium price.
Under those circumstances, I didn't get to eat that many of them. But the ones I DID eat were heaven. The jelly was the best part, and, of course, it would be saved for last.
I didn't always remember where it was in the arrangement of cubicles, so a test bite might have to be performed.
Here's to a unique, long-gone delight: the Seven Up Bar.
Comments (9)
I remember these. I only had three but they stuck in my mind. I once described them to a friend but she did believe me. I found the Seven Up bar in a vending machine in a hotel vending machine (I believe in San Francisco). After eating the first one I bought out the other two from the machine. When I got back home I looked around in all the stores for them but never found any.
Posted by Paul | May 14, 2007 12:54 PM
Posted on May 14, 2007 12:54
I had quite a few of these as a kid from the small town of Wadena, Minnesota. I'd save up my money and buy them from "the little store" in my neighborhood. Yeah, the jelly part was the best.
Posted by Don | May 15, 2007 2:21 AM
Posted on May 15, 2007 02:21
I remember these, they were one of my favorites. I used to buy then all the time and when I tell people about them now, they say they've never heard of them.
Posted by Jan | July 17, 2007 1:38 AM
Posted on July 17, 2007 01:38
I just discovered this post about the Seven-Up bar and had to chime in. My mother actually worked for the original candymaker in St. Paul. It was 1945, and she was a single 25-year-old. The owner asked her to go into business with him, but she was shy and turned him down, happy to stay on the candy line instead. Soon after, she moved to California and had to quit her job, but she has very fond memories of that time and was proud of the Seven-Up bar.
Posted by Chery Kinnick | February 26, 2008 7:23 PM
Posted on February 26, 2008 19:23
They were not sued by Sevenn-Up because the company was bought by they sevenn-Up company holding rights to the name
Posted by HI | March 25, 2008 3:12 AM
Posted on March 25, 2008 03:12
Interesting Post. please check this one about the same topic.
http://candyaddict.com/blog/2008/04/07/retro-candy-flashback-seven-up-bar/
Posted by Marco Torres | April 8, 2008 1:08 AM
Posted on April 8, 2008 01:08
I used to get these all the time when I lived in Albuquerque, NM in the the early 60's. I used to get them at a couple of convenience stores. A Seven Up bar and a can of grape soda = heaven. I miss them a lot. I wonder if Pearson's could be talked into making them again under a different name.
Posted by David Mortensen | December 27, 2008 11:13 PM
Posted on December 27, 2008 23:13
According to the Pearson's website--and I guess they should know--The Seven Up Bar was born in the 1930's. When P bought Trudeau they continued making the candy, but in the 1970's sold it to 7Up: Apparently, 7Up made them an offer they couldn't refuse. Anyway, Seven Up was around first, that's why 7Up couldn't really sue.
Posted by Jenna | January 5, 2009 12:57 AM
Posted on January 5, 2009 00:57
I don't remember this to save my soul?? Sorry!
Posted by Rivers End | April 25, 2009 10:29 PM
Posted on April 25, 2009 22:29