Falstaff Beer
We're all in this together. That was the message of Falstaff commercials I used to hear on the radio in the 70's. Well, we may all continue to be in this together, but it's sadly without Falstaff.
Falstaff beer had its start way back in 1840. That's when German immigrant Adam Lemp established the Western Brewing Company in St. Louis. Lemp created a beer he called Falstaff. Eventually, Lemp's brewery went out of business. In 1920, during Prohibition, a brewer by the name of Papa Joe Griesedieck stepped in and purchased the Falstaff brand name.
Papa Joe, possessing one of the most instantly recognizable names ever pronounced, was struggling, as were most other brewery and distillery owners. His brewery (which was officially renamed the Falstaff Corporation in 1920) produced de-spiked beer, soft drinks, and smoked hams. The mob was giving the public all of the hootch and beer that they wanted, so near-bear was a pretty sad performer in the marketplace (even though I now buy a case of Busch NA every couple of weeks ;-).
In 1933, the government finally repealed Prohibition, and the Falstaff brewery began a period of success that would peak in the mid 60's, my beloved era of childhood memories.



