There are only a few memories that are common to practically every Boomer kid. Examples: we all got the smallpox vaccination. We all were blown away by man's first moonwalk. And I'm pretty sure that we have all watched The Beverly Hillbillies.
The show actually spawned a genre that I was not familiar with: fish-out-of-water. In 1962, it was the first television program to take a group of individuals from one world and plant them in another, a trend continued by the likes of Green Acres, Mork and Mindy, and even The Fresh Prince of Bel-Air.
But, IMHO, nobody ever did it like Paul Henning and his wonderful creation.
As everybody on the planet knows, one day Jed Clampett was out hunting with his faithful bloodhound Duke, when he shot into the ground and spawned a miniature gusher.
The next thing you know, old Jed's a millionaire. Banker Milburn Drysdale convinces him that he needs to move into a nice mansion in Beverly Hills, right next to him. And thus began TV history.
What makes a perfect sitcom? An endearing cast, brilliant writing, and love from the critics.
Just kidding about that last one. The critics largely panned the bizarre show when it first appeared among the likes of Ozzie and Harriet, Leave It to Beaver, and The Lucy Show. However, the public immediately fell in love with the Clampetts, and CBS had a major hit on their hands, which would go on to be the #1 show of the year twice in its nine-season run, and would be canceled while still a very respectable #18.
The show used lots of hillbilly humor, to be sure. Granny would infuriate Mrs. Drysdale by making soap, the family ate off a big green felt-covered table with six holes and wooden "pot-passers," and the millionaires insisted on driving their old jalopy (a 1921 Oldsmobile, currently on display at Point Lookout, Missouri.)
But it also took some rather risqué chances for the time. For example, there were the hippies that came to visit, who were intensely interested in the concept of smoking crawdads. And there was the episode where entrepreneur Jethro opened a topless restaurant. The waiters would, of course, go without hats. I remember this episode vividly. Ellie May was walking around carrying a sandwich board advertising the grand opening, and eager males followed her around. Jed explained to them that Ellie wouldn't be working as a waitress, but that he and Granny would, and they would both be topless!
Funny stuff.
The show also made us aware of the effects of typecasting.
Max Baer, Jr. was perhaps the biggest victim. The son of boxing champion Max Baer, he was quite frustrated to find that there were no non-Jethro acting jobs to be found after the series. But he did okay anyway. He took matters into his own hands and wrote and produced 1974's Macon County Line, a flick many of us saw at the drive-in. Seeing's how he was running the show, he also starred. And the movie, made for $110,000, ended up grossing 25 million bucks! Baer produced more hit films, too. Good for him.
Donna Douglas was likewise forever known as Ellie May. She took it in stride, and started a very successful real estate career, and still occasionally appear in public in her familiar guise, complete with blue jeans and a rope belt.
Sadly, Irene Ryan died just a couple of years after the show's end. She would likely have done fine in later roles, as she really didn't resemble her heavily made-up character that much.
Only Buddy Ebsen overcame his character. He had a long history of film acting, and, as every trivia fan knows, would have played the Tin Man in The Wizard of Oz if he could have tolerated the aluminum paint. In researching this piece, I learned that he turned down Louis B. Mayer's offer of an exclusive contract with MGM, and was then told by Mayer that he would never get a job in Hollywood again.
You see, Hollywood producers used to be as evil as the RIAA and MPAA are nowadays. ;-)
Ebsen is perhaps best remembered for his role as Barnaby Jones, an easy-going milk-drinking detective who was supposed to be past his prime. He kept that show popular for seven years.
The Beverly Hillbillies was canceled in 1971 as part of CBS's infamous rural purge. Many popular shows died that year, "anything with a tree in it," according to Pat Buttram. But even today, its syndicated reruns are some of the most popular on television.
And, as I stated earlier, I strongly suspect that the number of Boomers who never caught an episode is about the same as that of the honest Washington politicians who ignore lobbyists.

Comments (9)
You can go about 15 miles west of where I live and see hillbillies here in Virginia! The show was. classic for that time period! I liked Jed Clampett the best! Irene Ryan was wonderful in her role and did it very well! My firestation used to have an old open cabbed fire engine that was from the 50s that resembled the Hillbillies truck! We always used to say, where's the rockin chair!
Posted by Rivers End | June 20, 2010 10:04 AM
Posted on June 20, 2010 10:04
I especially loved the first couple of seasons when the Clampett's expressed such child-like naivety regarding the modern wonders of their new home and town. I also enjoyed Paul Henning's reign as CBS's "Rural Monarch." Through the seasons, it became revealed that the characters on "The Beverly Hillbillies," "Green Acres" and "Petticoat Junction" were all familiar with one another and loosely bound with the Cannonball Express. And literally, too, as Bea Benadaret portrayed both Pearl Bodine(TBH) and Kate Bradley(PJ). That was a fun era on TV.
Posted by NCeddie | June 20, 2010 10:26 AM
Posted on June 20, 2010 10:26
Oh, I also wanted to mention that I was a sixth-grader when "The Beverly Hillbillies" debuted. After each new episode aired, the next day, at school, it was the hot topic in the lunchroom!
Posted by NCeddie | June 20, 2010 10:38 AM
Posted on June 20, 2010 10:38
The thing that stands out for me about the "The Beverly Hillbillies" was the theme song.
To this day, I still have lots of brain cells tied up remembering the entire song (along with the one for Green Acres, Petticoat Junction, Gilligan's Island, Addams Family, Munsters ... and the list goes on and on and on) , but I can't remember what I did yesterday. My brain seems to have priorities of its own.
Posted by TeddyTech | June 20, 2010 10:39 AM
Posted on June 20, 2010 10:39
I loved the Beverly Hillbillies. I still watch the reruns. I could never decide which character I like the most. Probably Ellie Mae as I was an animal lover as well and could relate to her and her innocence (lol).
Thanks for the memories,
Sharon
~The Baby Boomer Queen~
Posted by Sharon/Baby Boomer Queen | June 20, 2010 10:43 AM
Posted on June 20, 2010 10:43
Sharon,
Ellie Mae was my favorite too ... but for entirely different reasons. (I was a teenage boy right about then!) :-)
Posted by TeddyTech | June 20, 2010 1:58 PM
Posted on June 20, 2010 13:58
For me, the Hillbillies was the best sitcom ever made. I did not begin to watch it much till later 60s. Syndicated reruns which went into the 70s and 80s. Best casting as well. While the entire cast was great, Jethro, Drysdale, and Granny were the biggest attractions. I also remember the Kellogs TV commercials that first aired on the weekly evening show. I recall the “Battle Creek Michigan” being mentioned. I think the cast even were shown eating it in some commercials. Anyone able to confirm that? I was young at that time.
I dare say the show was ahead of its time, more than CBS might have preferred, even as Twilight Zone was. But America was ready for it. For me, part of the pleasure was how the writers made fun of modern city living using the often innocent Hillbillies to mock them. AT the same time, the Clampets had their own share of silliness, especially Jethro and Granny. Absolutely great writing, directing, acting.
I was not nearly as fond of the other 2 shows. “Petticoat” was in my earlier days and I did not see that much of it and was too young to like it much. Greenacres was a little better and later but the Hillbillies was far above them in so many ways.
I often here the typecasting accusation. Marsha Brady claims it. Many do. In a few cases, it could be that Hollywood/TV land will not reconsider them. But having seen Macon County Line, Max did a good job as a serious character but then his wife invited him for a little “recreation” before going to work, and he gave that little sort of grin that was totally Jethro and just did not work. If he could have eliminated that crooked grin, he may have done well. AS I see it, Max was very good as Jethro because many of those silly expressions were fairly natural for him, perhaps too much so.
Ellie, was, to me, at 6 or 8, one totally hot looking blond. And to boot, they seldom ever showed her off in skimpy clothing such as a bathing suit. Not back then. Why Milburn Drysdale was not in more comedy, I’ll never know. He was far out!
But often, the greatest stars, to me, as those who are natural at the part they play and have the right personality and expressions that the caster and audience really looks for and relates to. Some TV stars do not have what I would call broad personalities that can adapt to many different circumstances. Marsha (Mureen) was great as Marsha, the cute sweet girl next door. But I don’t think she had a natural range that allowed for other types of roles. On the other hand, Jan (Eve) did a TV movie playing a 16 year old prostitute and got a lot of attention. But (I think it was NBC) did not react to it and quickly respond with a sequel so that when it did finally come out, it was too late.
Another career killer is when you r looks desert you at a very young age as can happen in TV/Hollywood. That kills a career fast. As well, I think the writers ran out of air and could not keep coming up with good material so they stopped. I have seen many shows die like that. Many music groups also run dry after 1 or 2 albums or maybe after about 4 or 5. But the well runs out sooner or later.
The Hillbillies is essential 60s stuff. It was TV at its best. The show was so lovable and enjoyable that it would be hard not to remember that time with some fondness. The Hillbillies was not the simple stupid kind of show that hid from life. Contrary to that, It often poked and laughed at life. It was clean but not naïve, though it used “naïve” to propel the show at times. It was sophisticated comedy and light and easy, too.
I call it the best sitcom ever. It would never be equaled. But I must give 2nd honors to WKRP, the late 70s show and maybe early 80s, too. WKRP have many silly, lovable, laughable characters. It was just lots of fun. And then there is the Simpsons, which in many ways, are much sharper and edgy, and absolutely delightful. It may be a cartoon, but it has all the elements of the other 2, with one difference. It reacts much more to life, which is much more harsh and really takes sharp shots at nearly everything. A sign of the times, I guess. But that the Hillbillies could do so much and remain very clean and decent was also a sign of those times as well. Its hard to compare the 2.
The Hillbillies were the best of that time which is why it stands out even now.
Posted by Scott Irv | June 20, 2010 9:57 PM
Posted on June 20, 2010 21:57
Years later Nancy Kulp moved near me and ran for office. I still crack up when I think of Jethro trying to be a "double naught" spy.
Posted by wooden slingshot | June 22, 2010 4:02 PM
Posted on June 22, 2010 16:02
Yeah, the double knot spy was great. But so was his ride on a rocket to see moon maidens or when he had a tank and Drysdale was with him. Drysdale ended up pretending to be Von Hindenberg in order to escape identifying himself to the cop. Granny's rheumatiz medicine and her leaping over the "cement pond."
Or when Jethro was a Hollywood director, JD, who Ellie May had to always say yes to. Am I crazy, Ellie May? Yes JD!
The hillbillies had so many great classic moments. some of Jed's looks over Jethro sometimes were enough. Jethro (Max) played one of the best silly stupid people ever. I would say he was the best at playing a fool. Far better than Gilligan or any other fool on TV sitcoms.
Posted by Scott IRv | June 23, 2010 12:51 AM
Posted on June 23, 2010 00:51