May 9, 2008

See Rock City

Barn painted with Rock City advertisingIn the summer of 1967, we traveled to Montreal to see Expo 67. On the way back, I got to see some pretty amazing stuff, including Niagara Falls, the Great Smokeys, and about a million painted barns and roadside signs imploring me to See Rock City.

Well, guess what. It worked. My father was relentlessly hammered by me to take us to Rock City. He continued to be pelted with requests until he finally relented, and our big Plymouth was aimed at Chattanooga, TN.

As we drew closer to the eastern Tennessee burg, the signs got more numerous. By the time we arrived at Lookout Mountain, I was ravenously ready to See Rock City!

As hungry as I was to check it out, I really don't recall too much of the actual experience. I remember standing at a high point where I could See Seven States, and a big balanced rock. That's about it, really. But I remember that it was a very, very fun day, and even my staid parents seemed to enjoy it.

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May 7, 2008

Blogging Boomers Carnival #68

Yikes, I almost forgot! This week's tasty selection of the Blogging Boomers carnival is located over at The Boomer Chronicles. It covers the gamut from history to relationships to retirement to middle-age-spread to floral prints.

That's pretty typical, really. ;-)

Go have a look!.

Burma-Shave

Burma-Shave slogan sign setI was a kid who was whisked down Interstate highways at 75 MPH. Billboards had to be huge in order to be noticed.

But my older brothers were able to experience a more relaxed and charming way of travel: Being driven down two-lane motorways that passed through rolling countryside that included one of America's most beloved forms of advertising: Burma-Shave signs.

Burma-Shave got its start back in 1925. The Burma-Vita company made a smelly liniment designed to aid the sore and sick. It sold modestly well, but the company directors concluded that making a product that you didn't have to be in a bad fix to use might be a good move, business-wise.

So they released Burma-Shave that year, with the radical concept that you didn't need a brush to create shaving cream in a cup any more, you could just open a jar of Burma-Shave.

Continue reading "Burma-Shave" »

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May 5, 2008

Phone Booths

Man using a phone boothAh, the services that we grew up with we took for granted would always exist. The guy at the gas station would always be willing to throw in some nice freebie just so we would continue to buy his fuel. Your favorite AM station would continue to blast great rock and roll music across the country after dark. And you could always duck into a phone booth to make a call insulated from the elements and noise of the street.

Individual telephone booths still exist, but the ones that do have been in place for many years. As they decay, they are being removed, to be replaced by small standalone kiosk phones, or perhaps not being replaced at all.

After all, we all carry cell phones nowadays, don't we?

Continue reading "Phone Booths" »

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April 30, 2008

Mmm, Mmm, Good!

Campbell's Soup ad from the 60'sI grew up in a two-income household long before it was fashionable. My father owned a truck garage in Miami, Oklahoma, and my mom was a first-grade teacher. That meant times were busy around my house, and a kid frequently was expected to fend for himself, lunch-wise.

No problem. The good folks at Campbell's Soup took care of that. A good-faith estimate is that I have eaten 3,744 cans of Campbell's Soup over the years. That's averaging about a can and a half per week. If anything, that figure is low. In fact, in my cubicle at work, I have four cans of Chunky stashed away (along with fat-free saltines, of course, more on that later) for those days when I really don't want to go out and blow ten bucks on lunch.

Making Campbell's vegetable soup (my childhood favorite, LOVED those alphabet characters!) was a snap for a seven-year-old. Just open the can, mix up a can of water, and heat until just hot enough. Mmm, mmm, good!

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April 28, 2008

Blogging Boomers Carnival #67

Blogging Boomers Carnival is hot, it's sexy, and it's dead.

Okay, I stole that from a Rolling Stone cover article about Jim Morrison about 1981.

The Blogging Boomers carnival is all that, except that it's very much alive, as opposed to the lamented Lizard King.

Go check it out at Don't Gel Too Soon!

Jell-o

Jell-O boxes from the 60'sg"J E L L O!" the letters, sung to a rising scale, were a frequent childhood memory for me from TV commercials. Indeed, we were big Jell-O fans in the Enderland house in the 60's.

Mom loved it because it was inexpensive and simple to make. Dad loved it because it was easy for a dentures-wearer to consume. And I loved it because of that chewy, rubbery layer that would form at the bottom of the casserole tray that mom would typically pour the hot mixture into before popping it into the fridge, or icebox as we called it back then.

Of course, it would always be cherry Jell-O, with banana slices added. I must have eaten two or three hundred pounds of the stuff as I grew up in the 60's.

Another variant that mom would create was orange Jell-O with a can of fruit cocktail thrown in. Good stuff.

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April 24, 2008

Home Movies

8mm movie filmOur Boomer childhoods were quite well recorded when compared with those of our moms and dads. Growing up in the Depression, when you could either eat or take pictures, but not both, ensured that few photographs of our parents as cute kids would exist. And movies were simply unheard of.

But in the boom years after WWII, our parents could afford nice gadgets like they would never have dreamed of owning in their youth. And they were also very proud of their kids. So many of us were immortalized on 8mm film in our childhoods.

My father didn't have a movie camera. But I had an uncle who had one, and I'm reasonably sure that he shot movies of me. It would be a thrill to see them, but I probably never will.

My wife's parents had a movie camera as well, and also have movies of her running around as a toddler. She was a real cutie, BTW. ;-)

They also have footage of the 1964 Winter Olympics. Cool stuff.

Continue reading "Home Movies" »

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April 23, 2008

Yes, There Are Ads on My Site

One of the things that I have to do when I write an article is obtain graphics. I try to use public domain images whenever possible. But sometimes, an individual will have the PERFECT image on their website.

That means asking that particular site owner nicely if I may use an image.

I'm scratching my bald head nowadays. The last couple of requests that I have made have netted me negative responses due to the fact that I appear to be making money off of I Remember JFK.

Well, yes, I am making a little bit of cash from this site. But I work a 40-hour per week job as a geek, and also provide editorial content for FamilyFirst. And I host sites for others, and write other blogs as well. I probably work a 50-60 hour week at the age of 48.

So I'm going to refer potential contributors of images to this article in the future. I don't apologize for making a few bucks from text-based advertising here. The sites that I visit most often have a heck of a lot more advertising than I do. If you object to the little bit of income that I get here (which doesn't even cover my server hosting fees, BTW), then my apologies for asking to use one of your images, which are free for the stealing for the less principled.

The internet is a wonderful place full of information. That doesn't necessarily mean that anyone who actually manages to make a buck or two here is out of line for asking politely to use the intellectual property of others.

Sorry for the rant, friends. A new memory will post Friday.

Hee-Haw

The whole Hee-Haw gang, pickin' and grinnin'CBS faced a dilemma in 1971. Sure, they were the top-rated network. Sure, they were making untold millions in advertising revenue. But their audience was old enough to remember WWII, many even recalling the hard times of the Great Depression. CBS execs would have preferred a younger demographic. So they did what any clueless bunch of corporate clods would do: they unceremoniously dumped a batch of well-performing shows because their audience was too old.

The victims of what became known as "the rural purge" included The Beverly Hillbillies, Green Acres, Sullivan, and a relative newcomer called Hee-Haw.

Hee-Haw was a variety show that had a distinct country flavor. Hosted by Buck Owens and Roy Clark at the peak of their popularity in 1969, it was kind of like Laugh-In set in a cornfield. It was also a hit.

Continue reading "Hee-Haw" »

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April 21, 2008

Matchbox

Matchbox dumptruck and boxWe Boomer kids were used to seeing "Made in Japan" on the bottoms of our various toys. Japan was the cheap place to make everything back in the 50's and 60's. But we were also used to seeing "Made in England" on one of our most beloved playthings: Matchbox miniatures.

It all began with a couple of unrelated Brits by the name of Leslie Smith and Rodney Smith on January 19, 1947. They founded Lesney Products in London, and began producing die-cast steel stuff. By the end of the year, the stuff included toys.

British kids grabbed them up from local stores as fast as Lesney could make them, so they kept it up.

By 1953, Lesney realized that they could make a very nice living concentrating on toys exclusively, and began looking at new product lines. Partner Jack Odell had a daughter whose school would allow kids to bring toys with the restriction that they be able to fit into a matchbox. So he took an existing Lesney toy, a green and red road roller, and miniaturized it so that it would be school-legal.

Continue reading "Matchbox" »

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April 20, 2008

American Bandstand

Dick Clark in the 50'sRock and roll music. Television. These two very potent forces of the 50's combined to create a juggernaut of a television series that possibly every single Boomer watched at least once. It was a regular Saturday afternoon ritual for me in the early 70's, until I became observant enough to note that many of the artists were lip-syncing. By then, the Midnight Special was on, and that's where I got my fix of genuine live music at the much cooler time of late Friday nights.

But that doesn't mean that AB was a bad show. On the contrary, the fact that it began as a Philadelphia local in 1952 that soon became a national staple that ran until 1989 shows that there was something very, very special about American Bandstand.

It all began with Philadelphia station WFIL on October 7, 1952. At first, host Bob Horn showed music videos. Is that visionary or what?

Of course, the music wasn't rock and roll. That's because the show actually predates the craze.

Continue reading "American Bandstand" »

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April 16, 2008

Cigarette Ads Everywhere

Still from a Viceroy TV commercialWhen television was in its infancy, it may well have foundered if not for the influx of advertising dollars from tobacco companies. Thus, many early shows featured cigarette brands as part of their names.

As television got bigger and bigger, the concept of a single sponsor for shows waned. This didn't bother tobacco companies in the least. They simply swamped the airwaves with commercials.

Thus, we Boomer kids grew up with a steady diet of catchy ads designed to put into our minds the desire to someday smoke cigarettes, just like the grownups.

The ads were quite insidious. I remember the whistled "I'd walk a mile for a Camel", Lark's charcoal filter, The Marlboro song (which I later learned was actually the theme from The Magnificent Seven), the fact that you can take Salem out of the country, but you can't take the country out of Salem, and many, many more.

Continue reading "Cigarette Ads Everywhere" »

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April 14, 2008

Iron-on Denim Patches on Your Jeans

Package of denim iron-on patchesAargh, the frustration. Despite the fact that I spent my youth wearing jeans with knees patched, not one photo! Oh, well . . .

Playing was hard work for us Boomer kids. A typical day would involve creating roads in the grassless dirt under the shade tree with our Tonka bulldozers, creating battlefields for our GI Joes, or perhaps exploring imaginary moonscapes with Major Matt Mason.

All of that activity had one thing in common: wear and tear on your knees. Thus, in short order, our denim blue jeans had holes worn in them that our moms dutifully repaired with iron-on patches. And it was a rare pair of jeans worn by a kid at play of the Eisenhower, Vietnam, or Watergate eras that didn't have the ubiquitous rectangles secured in place halfway up the legs.

The purchase of a pair of Levi's was a long-term investment. A new pair of jeans was designated "for school." That meant the only wear the knees would receive would be on the playground. We didn't have our Tonkas, GI Joes, or any other dirt toys with us there, so the knees would last perhaps a couple of months.

Continue reading "Iron-on Denim Patches on Your Jeans" »

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April 13, 2008

Blogging Boomers Carnival #65

In real life, 65 sneaks up on you.

I'm not talking age, I'm talking about the Blogging Boomers Carnival. 65 already! Life Two is hosting it this week. Go have a look.

Click here

April 9, 2008

Dog n Suds

Dog and Suds logoDining out on a budget in the 50's and 60's involved jumping in the car and heading to the drive-in.

And you had lots of choices for food to be delivered to your car via roller-skate-wearing-carhop. For example, there was A&W. In Oklahoma, we had Sonic. And there was yet another chain in the Midwest that once had over 750 franchises: Dog n Suds.

People had cars. People got hungry. People couldn't afford to spend much. That all added up to the need for drive-ins. And they could be found everywhere. A small town with a population of 5,000 or so might have three or four drive-ins doing a brisk business.

Reading all of that writing on the wall, two music teachers from the University of Illinois, Don Hamacher and Jim Griggs, decided in 1953 to get in on the fun. They opened a drive-in in Champaign and called it Dog n Suds. It was a hit, so much so that they were approached by a sweet old lady with a bank account full of cash to build her one just like it.

Continue reading "Dog n Suds" »

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April 7, 2008

They Called Him Flipper

A kid and his dolphinOn those not-often-enough vacation times, my wife and I always head to the same place: a warm, sunny, beautiful beach somewhere in Florida.

In 1968, my family took a vacation in the Sunshine State, and it was a huge thrill for an eight-year-old kid, especially when that kid was a devoted fan of Flipper. And I honestly believe that the fact that Florida keeps drawing me back year after year can be traced to the appeal that the television show and its non-human star first placed in my heart so many Saturday nights ago.

Flipper, the movie, was released in 1963, and starred Chuck Connors as Porter Ricks. I have no recollection of it whatsoever, but it must have made a significant splash (ugh, sorry) at the box office, because a sequel was released the next year called Flipper's Big Adventure, this time staring Brian Kelly in the lead human role.

In the fall of 1964, on a Saturday night, Flipper the TV series debuted. My parents had a weekly ritual of heading to nearby Joplin, Missouri for a nice dinner out on that particular evening each week, leaving me in the care of my middle brother. Bill knew that whatever else went on that night, I HAD to see Flipper. And he was just young enough that I believe he got a kick out of it as well.

Continue reading "They Called Him Flipper" »

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April 4, 2008

Stereos of the 70's!

Classic Sherwood receiver, circa 1972The 70's was a decade known for lots of wild and crazy stuff that came and went in a flurry. I mean, what was hotter, then colder, than disco music? Other uniquely 70's crazes that appeared for a bit, shined brightly, than vanished included fondue pots, macrame, and CB radios.

Another 70's debut, but one that didn't vanish as much as it evolved into smaller, lighter incarnations, was hi-fi stereo systems.

When we were kids of the 50's and 60's, we got along fine listening to transistor radios and portable record players. But as we became teenagers and young adults in the 70's, why, it was time for some serious musical upgrading to take place! And manufacturers of huge wooden-encased components were more than happy to help us out.

Continue reading "Stereos of the 70's!" »

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April 2, 2008

Casey Kasem and the American Top 40 Countdown

Casey Kasem in 1975.jpgThanks to popular demand (and please, keep your requests coming!), today's I Remember JFK memory is about a radio voice that is so familiar that it seems parodied, even when it's not: that of Casey Kasem.

I wasn't always a Kasem fan. That's because his rise as the voice of America's Top Forty coincided with the decline of my beloved AM rock and roll medium. It wasn't Casey's fault, but his packaged FM show hastened the death of WLS's rock and roll 100,000 watt voice, as well as that of other AM powerhouses.

But Casey couldn't be blamed for that, any more than airline magnate Howard Hughes could be blamed for the fact that you can no longer catch a passenger train to any town in the US with a population of 1,000 or more.

In fact, Mr. Kasem is an amazing story of just how ANYBODY can succeed in America. And he is also a nice part of the memories of Baby Boomers. And that makes him an essential cog in the I Remember JFK machinery. So Casey, this one's for you.

Continue reading "Casey Kasem and the American Top 40 Countdown" »

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March 31, 2008

Critters on Your Drink Cup

Miniature plastic drink monkeys!Here's a memory so obscure that I could barely find anything on the web about it! That's good news for the next curious seeker of obscure knowledge, because they'll find THIS article.

Today, I write about little plastic critters that once lived on the edge of your styrofoam cup full of ice cold drink that was brought to your hands by a carhop, probably on roller skates.

We had a local chain in the Miami, Oklahoma area called Sonic. You've probably heard of them, they have since gone on to a much more nationwide presence. But in 1967, they were an Oklahoma phenomenon, and one of the things that they did to distinguish themselves from the competition was provide those incredibly brightly colored little mermaids, elephants, swordfish, monkeys, and a veritable menagerie of other creatures.

Perhaps you grew up with Sonic drive-ins. If not, I'll bet a similar 1960's eatery would decorate your drink with the miniaturized animals and such. They would profligate in kitchen junk drawers, along with matchbooks, 45 inserts, and other gewgaws too cool to throw away. They would also show up hanging from rear view mirrors, frequently in the form of monkeys linked tail-to-tail.

Continue reading "Critters on Your Drink Cup" »

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March 30, 2008

Blogging Boomers Carnival #63

Yeehaw, it's my turn at last to host the Blogging Boomers Carnival! We're already up to 63 of these bad boys. Here we go:

If you're a boomer who works from home and pajamas and bunny slippers have become your work at home outfit, then check out Fabulous after 40 this week. The Glam gals have some great suggestions for how to look professional but still feel comfy behind your computer.

For various reasons, "children" in their 40's and 50's are moving back with their parents. LifeTwo explores this in "Middle-Aged And Moving Back Home With Mom."

Gen Plus compares financial portfolio diversification to career portfolio diversification. You'll be surprised by what you learn about yourself, your level of comfort and your career habits!

According to SoBabyBoomer, 1 out of 8 Baby Boomers, an estimated 10 million in America, will develop Alzheimer's disease in their lifetime. This will have a huge impact on our lives.

Remember the old TV talk shows of the 1960s? The Boomer Chronicles does.

Find out what you're good at and what you love to do, and then get a job doing that. Sounds easy doesn't it? But what if your special talent is a little obscure? Can you get a job doing absolutely anything at all? Find out over at Contemporary Retirement

And finally, check out what Cindy over at Don't Gel Too Soon has dug up: This is about an old friend, Roger Mudd's book -- about CBS News in the late 60's-early 70s and the amazing good fortune of being a 21 year old kid, just out of college, working at "The Place to Be:"

That's it! Go forth and READ, O Baby Boomers!

March 27, 2008

When You Didn't Watch TV Without TV Guide

1967 TV Guide featuring Dragnet 1967It's with mixed feelings that I present today's I remember JFK memory. You see, my very thrifty father simply saw no reason to spend 15 cents on a copy of TV Guide, so we didn't have the diminutive periodical in our house when I was a child. However, I would see copies of it next to easy chairs at my friends' homes, so I grew familiar with its concise weekly program listings anyway.

When there were three or four channels on television, TV guide reigned supreme.

TV Guide, the national publication, debuted on April 3, 1953. The cover had a photo of Lucy and Ricky's baby, "Little Ricky." The magazine was designed to replace local program listings that were published by big-city newspapers, although, curiously, both genres have continued to exist side-by-side ever since.

Its aim was to present television's listings accurately, and to provide pointed commentary on its content at the same time.

Continue reading "When You Didn't Watch TV Without TV Guide" »

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March 26, 2008

When Vending Machines Required Muscles

1960's model 7Up machine with can openerAh, the love/hate relationship that we have with vending machines. on the one hand, it's pleasant not to deal with a surly convenience store clerk behind bulletproof glass, on the other, getting ripped off involves taking on a machine weighing much more than one's self, with possibly disastrous results.

But by and large, with the exception of manhandling larcenous machines, the experience of popping in currency and retrieving merchandise has gotten much more mechanized than when we Boomer kids were, well, kids.

For instance, a vending machine typically has rows of chips, candy bars, etc. behind glass with corkscrew mechanisms that operate when you push buttons. You hear a little whir, your prize drops, you walk away.

Continue reading "When Vending Machines Required Muscles" »

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March 24, 2008

Making Ice in Metal Trays

The loved/hated metal ice cube trayWhat would a hot summer day be without a tall glass of iced tea? Or what would a bourbon on the rocks be without the rocks?

In the scheme of things that are essential to life, ice cubes probably rate quite a ways down the list. But as far as the enjoyment of life is concerned, ice cubes are as essential as fuzzy slippers, the love of the right person, or your team winning the World Series.

We Boomer kids can recall when ice cubes were strictly a hit-or-miss proposition. Theoretically, we had plenty of them in the freezer. But in practice, getting cubes out of those infernally buggy aluminum ice cube trays was an act of skill, blind luck, and the grace of the freezer gods.

Oh, and don't forget the wrath that would come down from mom and dad when a tray was left with one or two cubes of ice in it, instead of being refilled as we knew we should have done.

Continue reading "Making Ice in Metal Trays" »

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March 23, 2008

Blogging Boomers Carnival #62 Up and Running!

Those irrepressible gals over at Cafe Glam, JoJami and Deborah, are featuring this week's Blogging Boomers carnival #62.

So surf in and enjoy! And stay tuned, because it's my privilege to host it next week.

http://www.cafeglam.com/2008/03/happy-easter-bo.html

March 19, 2008

Funny Face Drink Mixes

Post-cyclamate-ban Funny face drink mix packetWe Baby Boomers remember that Kool-Aid was always king, but once had some pretty serious competition.

Back in the late 1950's, an artificial sweetener called Cyclamate was legalized for use within the USA. Adoption was slow at first, but soft drink manufacturers soon figured out that in addition to low calories, its benefits included having none of the energy rush that sugar did. ergo, moms could allow their children to imbibe prodigious amounts of Cyclamate-sweetened drinks with no fear of the kids bouncing off of the walls afterwards.

Pillsbury decided to give Kool-Aid a run for their money in 1964. Funny Face drink mixes were pre-sweetened with Cyclamates, and advertising made the benefits to harried mothers very evident. The result was big sales.

Kids loved the advertising too. The drinks came with names like Goofy Grape, Loudmouth Lime, Rootin' Tootin' Raspberry, and Freckle Face Strawberry. Oh, there were also two very politically incorrect flavors, Chinese Cherry, and Injun Orange. (gasp!)

Continue reading "Funny Face Drink Mixes" »

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Baby Boomers were sort of a shock to the world. Heck, we were a shock to ourselves. Our fathers went off and won a world war, came home, and produced the largest single generation in the world's history. Baby Boomers influenced the world as they grew up. In the 50's and 60's, advertisers targeted them with unforgettable TV commercials, magazine ads, and radio spots.

Baby Boomers weren't the forces behind the birth of rock and roll, but we were the ones who went to Woodstock. We also bought millions of 45's, albums, eight-track tapes, cassettes, and, later, compact disks. We continue to influence the music industry as we enter our middle and golden ages.

As we age, we also have a profound effect on long-term retirement investments. We demand the Social Security we were promised when we got our first jobs so long ago. Baby Boomers have earned the right to get a monthly pension check from Uncle Sam, and we aren't interested in how much or how little funds are available. We signed on a long time ago with an understanding. We WILL be taken care of when we retire.

Speaking of retirement, we are a little bewildered to be where we are as respects our lifespans. We grew up instructed to never trust anyone over the age of thirty. Now, our founding members are well into their sixties. How did THAT happen? But it's okay. Our parents, who grew up in the Great Depression, lacked much in their lifetimes. They were content to slide gracefully into old age. We Baby Boomers decided long ago that life was meant to be LIVED. We intend to accomplish some truly amazing things as we enter those golden years.

And, as the majority of us still work our jobs, we aren't content with tedious labor that returns a modest but steady income. No, we demand work that makes us feel good at the end of the day. In my case, I worked my way up to master electrician in a career that sometimes felt fulfilling, but most of the time was just a job. That's why I made a major career change at the age of forty. I entered a field that was much more to my liking, information technology. It's fun being a wrinkled, bald-headed geezer who jumps out of bed in the morning to get to a job he loves.

Thus, we Baby Boomers are a force to be reckoned with. This site comprises the memories we grew up with. If you remember JFK, you will relate. If not, read on. You will gain some understanding of your parents, your older friends, and perhaps your grandparents.

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