I Remember JFK Logo

Those Unforgettable Breakfast Cereal Ads, Part 2

Trix cereal box from 1965It's amazing how many icons created by advertisers to sell cereal during the time of our childhoods still exist today. For example, take the Trix Rabbit. He was born the same year I was, in 1959. Its creator was Joe Harris, an adman for General Mills. He sums up the astronomical success of the campaign:

"As a result of the success of the commercial, the little-known Trix brand suddenly leaped into the national consciousness and became one of General Mills' best sellers. My line, 'Trix are for kids' became a countrywide mantra. It still is, 43 years later. I believe it may be that Trix is one of the oldest, if not the oldest commercial in existence to have sustained itself with the same character, the same selling line and the same plot since I created it."

Here is the first ever Trix Rabbit commercial, from 1960. Thanks to tvparty.com.

He likes it! Hey Mikey!The undisputed single greatest commercial has to be Life's Mikey spot. This ad first appeared in 1972 and was shown for an incredible twelve more years in its original format! Read what the Life Cereal folks have to say about it:

Although the commercial has not been shown regularly on TV for many years, people still remember the finicky four-year old. A recent research study revealed that 70% of adults could identify the Life Cereal ad from just the description! And, in 1999, the "Mikey" commercial ranked number 10 in TV guide's, "The 50 Greatest Commercials of All Time."

Here it is on Youtube.

Another pitchman who survives to our day is L.C.Leprechaun, born in 1964. He would wave his magic wand and create "yellow moons, green clovers, orange stars, pink hearts." The lineup has since been expanded with more items, but those are the ones I grew up hearing about.Lucky Charms box, circa 1966

Cap'n Crunch is still around, too. He was born the year that JFK died. Sailing the tall seas on the S.S. Guppy, he and Sea Dog (and his crew of kids) would face many a Saturday morning thirty-second battle with Jean LaFoote, the barefoot pirate. Here's a 60's commercial.

Wow, I've barely scraped the surface of the myriad commercials we watched for breakfast cereal. Look for more columns on the subject in the future.

Recommend I Remember JFK to your friends!

Search I Remember JFK

Note to those who would use my images
You may use any images you find on my site on your own personal site. However, I request that you include a link back to I Remember JFK. Fair enough?

My Policy on Advertisements
You will never see a Flash ad, a popup ad, or a banner ad at I Remember JFK. What you will see are unobtrusive, friendly text ads. If you get popups here, the problem is that you have adware or spyware on Microsoft Windows. I recomment you download and install Ubuntu Linux and enjoy safe, adware-free surfing. Barring that, install Spybot and Ad-Aware to kill the bugs.

With that, if you have ad-disabling software such as AdBlock Plus, I respectfully request that you make an allowance for my website in its settings. You have my personal guarantee that there is no intrusive advertising here

Main Page | Books, Magazines, Comics | Boomer Reviews | Cars | Clothing, Shoes, Etc. | Food and Drink | Gadgets | Movies | Music | People | Places | Podcasts | School | Sports | The Home | The News | Things that Disappeared When You Weren't Looking | Toys | TV