Those Unforgettable Breakfast Cereal Ads, Part 2
"As a result of the success of the commercial, the little-known Trix brand suddenly leaped into the national consciousness and became one of General Mills' best sellers. My line, 'Trix are for kids' became a countrywide mantra. It still is, 43 years later. I believe it may be that Trix is one of the oldest, if not the oldest commercial in existence to have sustained itself with the same character, the same selling line and the same plot since I created it." Here is the first ever Trix Rabbit commercial, from 1960. Thanks to tvparty.com.
Although the commercial has not been shown regularly on TV for many years, people still remember the finicky four-year old. A recent research study revealed that 70% of adults could identify the Life Cereal ad from just the description! And, in 1999, the "Mikey" commercial ranked number 10 in TV guide's, "The 50 Greatest Commercials of All Time." Here it is on Youtube. Another pitchman who survives to our day is L.C.Leprechaun, born in 1964. He would wave his magic wand and create "yellow moons, green clovers, orange stars, pink hearts." The lineup has since been expanded with more items, but those are the ones I grew up hearing about. Cap'n Crunch is still around, too. He was born the year that JFK died. Sailing the tall seas on the S.S. Guppy, he and Sea Dog (and his crew of kids) would face many a Saturday morning thirty-second battle with Jean LaFoote, the barefoot pirate. Here's a 60's commercial. Wow, I've barely scraped the surface of the myriad commercials we watched for breakfast cereal. Look for more columns on the subject in the future. |
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