The Seven Up Candy Bar

Wrapper from a Seven Up candy bar

There was a company in St. Paul, Minnesota called the Trudeau Candy Company. It began marketing a candy bar (I never found out when) called the Seven Up Bar. I have no idea how they managed to avoid being sued by a certain soft drink manufacturer.

Anyhow, in 1951, the Trudeau Candy Company was bought out by Pearson’s Candy Company. They continued to market the unique candy bar until 1979. Then it was gone.

The Seven Up bar was an incredible confection. It consisted of seven individual compartments coated in delicious milk chocolate. The seven compartments were stocked with the following fillings: cherry, coconut, caramel, fudge, jelly, maple, and Brazil nut.

It was incredible. Part of its appeal was that it wasn’t sold just anywhere. In my hometown of Miami, Oklahoma, dad had to drive to a certain store that sold the delicious treat to get one for mom. As I recall, it also had a premium price.

Under those circumstances, I didn’t get to eat that many of them. But the ones I DID eat were heaven. The jelly was the best part, and, of course, it would be saved for last.

I didn’t always remember where it was in the arrangement of cubicles, so a test bite might have to be performed.

Here’s to a unique, long-gone delight: the Seven Up Bar.

6 thoughts on “The Seven Up Candy Bar”

  1. Wow!!! I can’t believe I found this! I never looked it up cuz I always thought that I didn’t remember the name right. Thank you for this!

  2. I just looked up this fondly remembered candy bar to see if there really was such a thing. It was like 7 little pieces of good candy melded together. I never saw the pieces lined up like some of the photos show. I remember more of a square : 4×3, with the 3 including the Brazil nut. How much would a comparable candy bar cost today?!

    1. Yes, I remember it that way, or in a rectangle, like a regular candy bar. Jelly was my favorite too. I’ve been wanting this bar since the 70s, and I also thought I got the name wrong! I agree, someone please bring this bar back, with the jelly please, although many flavors sound great!!!

  3. There was a drug store on Michigan Ave. in Detroit that was a mile from our house where they sold these and Toblerone Bars too. I liked the orange jelly and the Brasil nut, but it was all good.

  4. A rectangular bar, with a black [dark chocolate] or dark brown [milk chocolate] wrapper. They looked so sophisticated to me as a kid. My uncle bought me a box of each when I was 9 … and that orange jelly was soooo good! 1960’s

Leave a Reply

Your email address will not be published. Required fields are marked *