The Decade of the Blow Dryer

Blow dryers for guys

Ah, the 70’s. The Me Decade. The Polyester Era. The Disco Era. I think one more moniker should be added to the list. The Decade of the Blow Dryer.

During the 1970’s, sales of hair dryers shot upwards, perhaps doubling. Why? Because MEN needed them now.

I mean think about it. Women have always had a need for hair dryers, but prior to the 70’s, what the heck would a guy use one for? Yeesh, imagine a guy putting one of those plastic bubble dryers on his head like my mom used.

But then, along came The Dry Look. Suddenly, men who had dried their hair with a bath towel were sheepishly purchasing hair dryers. Only they weren’t hair dryers. They were, you know, hot combs!

Soon, guys were spending as long as an hour on their hair. And they learned the most effective ways to run a blow dryer.

You could really screw up your locks if you dried them the wrong way. That would mean rewetting your hair and doing it again.

So, all guys soon had blow dryers in their bathrooms. And sometimes guy talk would even consist of discussing what brand of blow dryer was the best for the price, and what brand of hair spray was most effective.

What had the world come to?

As hair got big and Charlie’s-Angelish, blow dryer sales continued to skyrocket. Untold millions of hours were spent by Boomers all over the country in front of mirrors accompanied by a noisy blow dryer.

Charlie’s Angels

The average life of a 70’s era blow dryer was perhaps six months. Then it would either stop working cold, or would fry itself in a rank-smelling cloud of internally burning plastic. I’m not sure how long they last today, seeing how my hair care implements currently consist of Edge shaving gel and a Gillette Mach 3 razor.

Off topic, but I will share this money-saving tidbit with you. I get six months of twice-weekly shaves from the expensive Mach 3 blades by rinsing them in cold water when I’m finished, then dipping them in rubbing alcohol. Believe it or not, it works.

So, male or female, when you look at pictures of yourself circa 1976 with mounds of immaculately styled hair, think back longingly to the Decade of the Blow Dryer.

I think that might just catch on. You heard it here first!

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